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Real strength & mobility
Get stronger and move better.
Built for men 40+
The AI fitness coach built for men 40+
Ironbound is an AI coach for men 40+ built to get you genuinely stronger and more mobile — it recalibrates to your body as you go, so the gains are real and they last.
Apply for a Founding Spot8 weeks · a program built for you + weekly check-ins · limited spots
Stronger and more mobile — built for the 40+ body
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Built for the 40+ body
Meets you where you are now.
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Adapts as you progress
Recalibrates as you go, so you keep gaining.
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Gains that stick
Recovery built in — the part everyone our age gets wrong.
Why I built Ironbound
I'm 58, and 18 months ago I decided I was done being out of shape — after watching too many men get frail and lose the joy in their lives. So I did what everyone does: the popular programs, the social media influencers, the apps.
They were built for 25-year-olds. I didn't recover, I got hurt, and I kept stalling. Every influencer I followed was some juiced-up kid telling me to train 5-6 days a week with minimal rest, pushing nutrition advice that was confusing at best — and unsustainable unless you want to spend your life planning every meal. So I went deep: a specialist coach, nutrition and supplements built around my own bloodwork, and endless research into the right way to train for my age and fitness level. It worked — I lost 30 pounds of fat, put on 5 of muscle, and got meaningfully stronger. But it cost a fortune and took six months to assemble something that should just exist. That's Ironbound: strength- and mobility-focused training for the over-40 guy, calibrated by our AI coach to meet you where you are and drive real, lasting gains.
"I don't want to watch my kids ski from the bottom of the mountain with a cup of hot chocolate. I want to ski the black diamonds with them."
Where this is going
This is the beginning of something bigger
Ironbound is becoming an AI coach that adapts your training automatically — built for the over-40 body. It's coming online now. Founding members get in first: my personal attention while the AI comes up to speed, and your first two years on the app free when it launches.
Limited spots
Apply for a Founding Spot
The Founding Cohort
For 8 weeks, I'll set you up with a training program calibrated to your body — your injuries, your schedule, your starting point — and check in with you every week to keep you on track. A small founding group, so I can give real attention. You're also a founding member of the Ironbound app as it comes online — that's the 2-years-free part.
- A program built around your body, injuries & schedule
- A weekly check-in to keep you on track and adjust
- A direct line to me, the founder
- Founding bonus: your first 2 years on the app, free
$29/mo
or $80 for the full 8 weeks
This isn't the free beta. It's a personalized program with me in your corner, and I can only take a few people.
Apply · founding cohort
Apply for a Founding Spot
A few quick questions so I know we're a fit. I read every application personally.
Prefer to wait for the app?